With mmERCH we build the first Wearable Wallet™. A chip integrated fashion holding a unique blockchain address. Enabling secure on- and offline authentication. In simpler terms,: how rad if your sweater gives access to a private tour of Donald Judd’s work? And would receive an unique artwork for your participation? Because that’s exactly what happened, and more.
To combine blockchain, event management, geo-data, e-commerce and more we went back to the enjoyment and anticipation of community and culture. We created an addictive loop of an events offering, check-ins and air-dropped goodies, such as commisioned artworks. With art and culture at the center, practical information had to be one-click away, easy to copy and share. The resulting app was an addictive experience with playful and strong communication of collaborations, art and brand.
Role — Senior Frontend & Lead UX
Output — Auction, store and event Apps
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